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His
aristic skills were limited so
after speaking to numerous mentors including Charles Schulz, Leigh
Rubin, Jon
McPherson, Dave Coverly, and Leigh Rubin, London learned that many
cartoons we
see in the paper are group efforts as well as other aspects of the
business.
The
first five or so years, London
kept the project alive through bartering and publishing deals with
academia and
trade magazines just to keep the lights on in the warehouse. The
owner of
it provided a phone line so he had dial-up Internet. He got a
free domain
with more pop-up ads than cartoons for the first year.
Starting
up such a venture on the
Internet with almost nothing was quite the challenge. There was no
Google, no
Twitter, no social anything. Their was only email, Yahoo!, and
forums.
London learned to barter and traded humorous writings and cartoons for
goods
and services.
By
January 2005, Londons Times had
become Google's #1 ranked offbeat cartoon and Bing’s #1 ranked in May
2008. As
of this writing November 17, 2012, it remains #1 ranked on both search
engines.
London licenses his gifts & tees through Amazon, Sears online, Zazzle, CafePress, and other outlets under the names Londons Times Cartoons, Londons Times Gen 2 Cartoons, Rick London Wisdom Gifts, & Rick London Love Quote Gifts (all under the umbrella of Rick London Designs).
Londons Times Cartoons has contributed some
unique
history to the cartooning business:
Rick
London's wife Lee Hiller-London
often works with him and has created videos of the cartoons, re-designs
of his
website, etc. She is a professional wildlife/nature photographer and
designer
who created Lee Hiller Designs in 2009 www.LeeHiller.com
and Nature photography blog Hike Our Planet www.HikeOurPlanet.com. She
has thousands of designer and home decor item
available on Amazon.